The Mark

Join Laura as she speaks with All Things Franchising.

Businesses spend a significant amount of resources to improve their products.

Franchise disclosure documents are hard to read. It is difficult for franchisees, it is difficult for franchisors, and can even be challenging for attorneys without the necessary franchise experience...

In simple terms, a franchise is a license agreement from the franchisor to a third-party, the franchisee. The franchisor licenses its trademarks, business know-now, and trade secrets to the franchisee for operation of a uniform business by the franchisee.